What is this doing to your body versus your budget?
The best food that you could buy is organic foods...yet though they are the best for you, they are also the most expensive.
So if you eat non-organic foods already, generic is not going to hurt you, and it will help your wallet!
Generic foods are usually only cents less than brand name foods, however cents adds up over time!
You could try making the switch slowly, if you are switching to generic, only switch one product at a time. (this works if you are switching to organic as well)
Happy Shopping!! Go Fill those bellies!!